Herbalife is a company known for selling skin care, nutrition, and sports supplements. It is considered a multi-level marketing based on its direct-selling and multilevel marketing mode. Herbalife was founded by Mark Hughes in 1980. The company has two U.S facilities, Lake Forest, California and Winston-Salem, North Carolina. In 2015, the company recorded a list of independent distributors of about 3.2 million.
Herbalife Nutrition collaborated with Fashion Institute of Design & Merchandising (FDIM) to invite students to participate in a design contest. The requirement would be for students to create an activewear that represents Herbalife. Participants will be divided into teams where they can come up with a unique design that would picture an active and healthy lifestyle. The presentation would showcase color, theme, sourcing strategy and production. The effort of these two companies will inspire students to be more creative and will inspire people to better their lives and live healthily. “A healthy life is a happy life.” The program also encourages students to participate individually, it is a chance given to them in order to create a design that will showcase their talents. Students will be given the opportunity to see for themselves how the company conduct business. They can take part in the work sessions conducted by the staff members. FIDM chose to conduct these activities to challenge the young minds since millennials are generally more creative. The market is very competitive that is why the company always find ways to come up with marketing strategies to entice customers and future leaders to take control. FIDM development program is ongoing and will continue in late spring 2019. Projects like this will pave the way for people to be more creative and strive hard to be a successful leader. Programs like these are very helpful and worth it.