Lori Senecal: Training New Faces for Leadership

Crispin Porter + Bogusky is one of the top advertising firms on the planet. They have forged partnerships with some of the most popular brands, and they are making sure that each of their advertisement is leaving an impact on those who are watching it. Crispin Porter + Bogusky has perfected the craft of creating advertisements through the years, and more companies are now shifting to their services because of how effective it turns out to be. One of the reasons why Crispin Porter + Bogusky keeps on being the top creator of advertisements is because of the people who are working hard behind the curtains. Lori Senecal, the advertising firm’s Global chief executive officer, is one of those people who is dedicating their time and energy to improve the state of the company. For more details visit Crunchbase.

Lori Senecal was promoted to the position in 2015. The position was purely experimental, and the Crispin Porter + Bogusky advertising firm wanted to try out if the position would contribute something significant to the company. When she got the role of becoming the Global chief executive officer, what she thought at first is how she can make Crispin Porter + Bogusky a globally competitive company. She instructed all of the people who are in the creative and marketing department what they would have to do to make their advertisements impacting and viral, and most of their projects succeed. Check out interview.net for more.

One of the most important contributions of Lori Senecal to the company is the addition of new clients. One of these clients is the American Airlines, which is one of the top airline companies in the United States. Lori Senecal persuaded the company to get the advertising services of Crispin Porter + Bogusky, and they tried it out. After the advertisement was created, the management at American Airlines loved the result, and they decided to shift to Crispin Porter + Bogusky for their advertising needs. This is just one of the stories which highlighted the ability of Lori Senecal to transform the company for the better. However, she would have to go down from her post to give a chance to others to lead. Lori Senecal is happy with the short period she served Crispin Porter + Bogusky and stated that her support will always be present. You can follow their Twitter page.

Read more: https://www.bloomberg.com/research/stocks/people/person.asp?personId=24442630&privcapId=379819

 

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