Norman Pattiz founded Westwood One, and he is now working on a number of different studies that are looking at the radio industry. There are many things that he is offering insight on in the industry, and this article explains how
Norman is producing better content for radio station managers, and it shows that he has his finger on the pulse of the industry. Norman is one of the finest men in the industry, and he knows how to help everyone increase their advertising efficiency when they run their commercials.
#1: Looking Into What Is Efficient
There are many different efficient ways to advertise, and someone who wishes to ensure that they have better ads will use this information. The study that Norman paid for shows that grocery stores are doing well, and it shows that people often remember the names of the businesses that are featured in their commercials.
There are several different companies that have increased their advertising efficiency by sticking with companies that are recognizable.
#2: Releasing Ads In The Proper Format
The format for radio commercials has been changing over time, and they will show the customer something that they may use. The format is easier to listen to, and it is important for someone to choose ads that will make their business seem a bit more memorable. Learn more about Norman Pattiz: http://www.prnewswire.com/news-releases/podcastone-chairman-norman-pattiz-announces-launch-of-wwe-star-scott-levys-raven-effect-on-the-network-300416486.html
Norman recommends searching for companies that will remain Into he minds of their listeners, and they are hoping to increase brand recognition with more and more companies.
#3: Expanding Radio Advertising
Knowing what is on the market today is an important part of purchasing advertising, and anyone who wishes to sell the proper advertising must look at what other stations are sharing.
There are many ads that may be chosen simply because they help expand the brand offerings of the station, and Norman believes that a robust and diverse business will emerge from better advertising.
Norman Pattiz has done quite a lot of work to ensure that the radio industry is growing, and he wants every radio station owner or manager to know how to advertise with the right people.
Forbes revealed that Norman Pattiz has offered the research that he recently released to everyone in his field. He wants other stations to stand up and recognize that they have a new way to advertise if they are willing to take advantage. The work that he has done has changed the industry for the better.